Hytera Communications (SZSE: 002583), a leading global provider of professional communications technologies and solutions, proudly introduced its inaugural license-free Push-to-Talk over Cellular (PoC) radio, the P30, to Thai businesses and consumers. The launch event, held in Bangkok on January 20 and hosted by Hytera Thailand in collaboration with its strategic partner Richwave, drew great attention from the reseller community of communications and IT products.

Hytera is a well-established brand of two-way radio systems, devices, and software in Thailand; professionals from institutions such as government departments, airports, and security companies have been relying on Hytera technology to improve operation efficiency and safety. In a strategic move aimed at expanding the company's footprint in the commercial and consumer sectors, the P30 is meticulously crafted to deliver a hassle-free instant push-to-talk experience across the country with unmatched user-friendliness, innovations, and quality.

Stanley Song, Deputy General Manager of Hytera, expressed his enthusiasm in Thai market at the launch conference, stating, "We are thrilled to introduce our first consumer PoC radio in Thailand, responding to the increasing demand for instant push-to-talk communication, as demonstrated by the success of our citizen band radios. The P30 will unlock exciting possibilities for Thai consumers, offering a great choice for instant push-to-talk communication. Leveraging the public cellular network, the P30 ensures instantaneous group calls over unlimited distances, coupled with a design aesthetic that transcends the traditional red color commonly associated with CB radios in Thailand."

He emphasized, "The P30 caters not only to consumers but also to businesses seeking cost-effective and long-range instant communication. Industries such as hospitality, logistics, warehousing, healthcare, and private security stand to benefit significantly from its capabilities."

Next-Gen App-based Control

The P30 marks a significant leap in communication technology with its advanced app-based control functionality. The integration with the Hytera Radio Manager app elevates user experience, ensuring the device is exceptionally user-friendly and ready for use upon unboxing. This integration facilitates a seamless setup process, allowing users to effortlessly manage their devices directly from their smartphones, with no complicated setup procedures or computer needed.

Communication at Your Fingertips 

Hytera has redefined simplicity in communication with the P30's intuitive design. Users can simply insert a SIM card, and within moments, they're ready to create talk groups and communicate with anyone. 

For teams, the radio features innovative quality-of-life features like its smart invite code system, allowing a full team to get connected within seconds, even while on the move.

Nationwide and Global Connectivity

Leveraging public networks, the P30 offers expansive communication without the need for licensing. Whether national or international, the radio ensures users can communicate over distances exceeding 10,000km with exceptionally low latency. This extended range of operation underscores the P30's capability as a powerful tool for individuals or groups who want powerful radio functionality in a streamlined, modern package.

Unparalleled Audio Quality and Easy Group Management

P30 utilizes Hytera’s experience and technology in communications to bring exceptional audio quality to the consumer market. This is thanks to its 3W speaker, guaranteeing messages are consistently loud and clear. The radio’s ability to manage multiple standby groups simultaneously enhances operational efficiency, allowing users to manage teams more easily and keep communications well synchronized. 

Alongside easy management of groups, the P30 also supports full-duplex private calls, with users able to simultaneously send and receive voice, a feature missing from many consumer-grade radios. 

Engineered for Extended Use

Designed with a focus on reliability, the P30 boasts a long-lasting battery capable of up to 72 hours of standby time. This endurance ensures users remain connected over extended periods, making the P30 a top choice for not only work environments but also outdoor trips or teams who share radios.

Instant Communication Anywhere

Hytera understands the importance of timely communication, especially in critical situations. The P30 is engineered to provide near-zero latency in messaging, thanks to the company’s strategically located Thailand-based server, ensuring swift and reliable message delivery consistently.

Highly Durable and Rugged Design 

The P30 is designed to withstand the bumps and scrapes of everyday use. With an IP54 weather resistance rating and adherence to MIL-STD-810 military-level protection standards, the device is equipped to perform reliably in a variety of challenging environments with ease, all in a modern, sleek design.