Mobile Tornado plc is to expand its presence in the UK through a resell partnership with The Barcode Warehouse, the nation’s leading specialist provider of barcode technology, RFID (radio frequency identification), labelling and enterprise mobility solutions. 

The agreement means that Mobile Tornado’s world-class push-to-talk over cellular and workforce management technologies will be made available to a wide range of sectors including education, healthcare, logistics, manufacturing, retail and utilities.

Founded by chairman Ross Lee in 1987, The Barcode Warehouse helps clients increase performance, operate more efficiently and be more competitive. It supplies many of the UK’s biggest blue chip brands and is a trusted partner of device manufacturers including Datalogic, Epson, Honeywell, Samsung and Zebra.

Andrew McNamara, channel sales manager at Mobile Tornado, said: “We are delighted to have joined forces with The Barcode Warehouse, a company committed to exceptional customer service and helping its clients to solve business challenges and make the most of opportunities ahead.

“This exciting new partnership opens up important new markets for Mobile Tornado in the UK and gives large organisations and SMEs the chance to improve safety, efficiency and productivity through our cutting-edge technologies for instant communications and workforce management.

“It is another sign of the growing confidence in push-to-talk over cellular services compared to legacy radio systems.” Liam Reid, Director of Technology and Innovation at The Barcode Warehouse, said: “We are always looking for the latest innovation to support our clients’ success and we have been very impressed with Mobile Tornado and its capabilities. We look forward to showcasing its technologies to our customer base.”

Mobile Tornado operates in sectors that depend on fast, robust and reliable communications between individuals and large groups. The low-cost technologies are deployed in more than 30 countries worldwide with mobile operators, government agencies and private enterprises.

Mobile Tornado provides best-in-class, seamless switching between 2G, 3G, 4G and 5G mobile and WiFi networks and is available via the latest ruggedised handsets and smartphone application for Android and iOS operating systems.

Mobile Tornado’s push-to-talk over cellular platform is one of the first in the world to offer a fully integrated workforce management solution, meaning employees and organisational assets can be managed seamlessly.